Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, the best free video editing software will make your brand look slick and professional.
With the amount and quality of video editing software available, you don’t have to be Spielberg – or have his budget – to get epic results.
In this article we compile the best free video editing software from around the web. Our list focuses on the most versatile free video editing software we could find. While each user has different needs, this guide will provide you with a good overview of what you can expect from each video editor and how to to get the best out of it.
Okay, our selection is divided into the best free video editing software for desktop, mobile video editing apps, and video editors for Instagram. Ready to get started?
Lights, camera, action!
Best Free Video Editing Software for Desktop
The following list of the best free video editing software is desktop based. Desktop applications typically have more editing power than mobile apps. Use these video editors when you need to produce longer-form content for YouTube or your website.
All of these video editors are either entirely free to use or have an excellent free version. This video software ranges from basic to advanced.
Blender, one of the best free video editing software, is available on Windows, Mac, and Linux.
Blender is an open source program that is entirely free to use. Blender was actually designed as a 3D animation suite, but it does come with a very useful video editor. Blender’s video editor should be enough for most of your video needs.
The editor allows you to perform basic actions like video cuts and splicing. It also allows you to carry out more complex tasks like video masking. This makes it a very flexible video editor and caters to both beginner and advanced users.
The Blender Video Editor includes the following features:
– Live preview, luma waveform, chroma vectorscope, and histogram displays.
– Audio mixing, syncing, scrubbing, and waveform visualization.
– Up to 32 slots for adding video, images, audio, and effects.
– Speed control, adjustment layers, transitions, keyframes, filters, and more.
Pros: Perfect for advanced users who are not put off by all the features.
Cons: The sheer array of features make the learning curve a little steeper. Most of the tutorials are focussed on the 3D animation/modeling side. The resources to help you with the video editor are very limited.
Best for: More advanced projects that may involve 3D animation.
Blender Reviews: Check out Blender user reviews
Lightworks is another one of the best free video editing software. It’s available on Windows, Mac, and Linux.
Lightworks is one of the more powerful video editors on the list. It’s absolutely packed with useful features. The free version should be more than enough for most users. The pro version costs $25 a month.
This video editor includes the following in the free version:
High precision video trimming.
– Multicam support.
– Export to 720p for YouTube.
– A wide range of video formats supported.
While most features are included, 4K video support for YouTube and Vimeo is only included in the paid version of the software. Compared to Blender, for example, Lightworks has many great video tutorials which can make it quicker to get up and running. Check out this feature comparison to make sure the free version has what you need.
Pros: Very powerful video editor with many advanced features.
Cons: 4K video support only in paid version. Some users may find Lightworks too advanced.
Best for: All round desktop video editing.
Lightworks Reviews: Check out Lightworks user reviews
Openshot is entirely open source. It may remind some Mac users a little of iMovie with its easy to use drag and drop interface. However, Openshot packs more features than iMovie, including unlimited layers and audio mixing. This free editor strikes a nice balance between advanced features and a simple interface. It also allows real-time previews when you create transitions between clips.
– Unlimited tracks/layers
– Clip resizing, scaling, trimming, snapping, rotation, and cutting Video transitions with real-time previews
– Compositing, image overlays, watermarks
– Title templates, title creation, subtitles 3D animated titles (and effects)
– Advanced Timeline (including drag & drop, scrolling, panning, zooming, and snapping)
Pros: Open source, unlimited layers.
Cons: Not that many video tutorials.
Best for: Great for users just starting out with video editing.
Openshot Reviews: Check out Openshot user reviews
Good old iMovie comes baked into Mac OS. Like most native Mac apps, this video editor is very intuitive to use. It features a drag and drop interface. Mac users can use iMovie as a playground for learning the basics of video editing. Once you are up to speed, you may find that alternative best video editing software in this list may better suit your needs.
– Library of pre-made transitions
– Video trimming
– Audio editing
– Split screen
– 4K resolution support
Pros: Easy to learn.
Cons: Advanced users may find features a little limited; import and render times can be a little slow.
Best for: Mac users getting started with video editing.
iMovie Reviews: Check out iMovie user reviews
Looking for music to go with your videos?
If you’re interested to know about using audio to video, you can find our article regarding Royalty Free Music, here.
If you want to place music within your video and upload to YouTube but you’re unsure about YouTube’s copyright rules, click here.
Any finally, if you would like to find out where to download FREE Creative Commons music to safely use on YouTube or platforms alike for non-commercial purposes, we’ve complied a top 4 list which you can view, here.
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