4 min read – Updated: May 5th, 2023
Background Music for Advertising:
Enhance Your Brand's Message with the Right Soundtrack
When you purchase royalty-free music, you are essentially buying the right to use it in your projects without having to pay any additional fees or royalties. This means that you can use the music in your project as many times as you want, without having to worry about any additional costs.
The Importance of Background Music in Advertising
Background music is an essential component of advertising. It can make or break an advertisement, as it helps create a mood, increases brand awareness, and enhances the emotional appeal of the ad. In this section, we will discuss the importance of background music in advertising and how it can help you create an effective advertisement.
Creating a Mood
Background music can help set the tone for an advertisement. It can create a mood that matches the message of the ad, making it more effective in capturing the attention of the audience.
For example, if you are advertising a luxury product, you might choose a slow, soothing melody to create a relaxed and luxurious mood. On the other hand, if you are promoting a high-energy product, you might choose an upbeat, fast-paced tune to create excitement and energy.
Increasing Brand Awareness
Background music can also help increase brand awareness. By using a consistent piece of music in your advertisements, you can create a strong association between the music and your brand. This can help your audience remember your brand and recognise your advertisements more easily in the future.
For example, Coca-Cola has used the same jingle in its advertisements for over 50 years, creating a strong association between the jingle and the brand.
Enhancing the Emotional Appeal of the Ad
Background music can also enhance the emotional appeal of an advertisement. By choosing music that matches the emotions you want to evoke in your audience, you can create a more powerful and memorable advertisement.
For example, if you are promoting a charity that helps children, you might choose a soft, emotional melody to create empathy and compassion in your audience.
In conclusion, background music is a crucial component of advertising. It can help create a mood, increase brand awareness, and enhance the emotional appeal of an advertisement. By choosing the right music for your advertisement, you can create a more effective and memorable message for your audience.
Types of Background Music for Advertising
When it comes to background music for advertising, there are several types that you can choose from. Each type has its own unique characteristics that can help you achieve the desired effect for your ad. Here are the most common types of background music for advertising:
Instrumental Music
Instrumental music is a popular choice for background music in advertising. It is music that does not contain any vocals, and is often used to create a specific mood or atmosphere. Instrumental music can be further divided into different sub-genres such as classical, jazz, electronic, and more. Each sub-genre has its own unique sound and can be used to evoke different emotions in the listener.
Jingles
Jingles are short, catchy tunes that are often used in advertising. They are designed to be memorable and easy to remember, and are often used to promote a specific product or brand. Jingles can be instrumental or vocal, and are often used in radio and TV commercials.
Sound Effects
Sound effects are another type of background music that can be used in advertising. They are sounds that are used to create a specific atmosphere or mood, and can be used to enhance the visual elements of an ad. Sound effects can be anything from a simple beep to a complex orchestral score.
In conclusion, choosing the right type of background music for your advertising campaign is important. Whether you choose instrumental music, vocal music, jingles, or sound effects, each type has its own unique characteristics that can help you achieve the desired effect for your ad.
Royalty Free Music for Commercial Advertising:
Below are some examples of our favourite tracks from our library of background music for advertising:
Get a Flexible Music License with Scott Holmes Music
Here at Scott Holmes Music, we pride ourselves on suitable royalty free background music for use in advertising, commercial Ads, TV/radio, marketing videos or any content with the intent of advertisement purposes.
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Looking for a corporate background music track to assist in elevating your banking app to the next level? Or perhaps, a cinematic background music track to supercharge the production quality of your new car model.
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Written by Scott Holmes
Music Producer and owner of Scott Holmes Music
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