background music for commercial advertising

4 min read Updated: January 19th, 2024

Background Music for Advertising:
Enhance your Brand's Message with the Right Soundtrack

When you acquire royalty-free music, you are essentially obtaining the license to use it in your projects without the obligation of paying ongoing fees or royalties. This grants you the freedom to incorporate the music into your project multiple times without the concern of incurring any additional expenses.

The Importance of Background Music in Advertising

Background music plays a crucial role in advertising, serving as a pivotal element that can either elevate or diminish the impact of an advertisement. It serves multiple functions by setting the tone, boosting brand recognition, and intensifying the emotional resonance of the ad. In the following segment, we will delve into the significance of background music in advertising and explore how it contributes to the creation of compelling and effective advertisements.

Setting the Mood

Background music serves as a powerful tool in establishing the desired tone for an advertisement. By crafting a mood that aligns seamlessly with the message of the ad, it enhances effectiveness in capturing audience attention.

For instance, when marketing a luxury product, opting for a serene and unhurried melody can cultivate a sense of relaxation and opulence. Conversely, in the promotion of a high-energy product, selecting a lively and fast-paced tune can infuse the ad with enthusiasm and energy, resonating more effectively with the audience.

Increasing Brand Awareness

Furthermore, background music plays a pivotal role in amplifying brand awareness. Employing a consistent musical piece across your advertisements establishes a robust link between the music and your brand. This fosters enhanced brand recall, making it easier for your audience to remember and readily recognize your advertisements in the future.

Illustratively, Coca-Cola’s enduring use of the same jingle for over 50 years exemplifies how this strategy can forge a powerful association between the musical element and the brand, contributing significantly to brand recognition.

Enhancing the Emotional Appeal of the Ad

Additionally, background music serves as a catalyst in intensifying the emotional resonance of an advertisement. Strategic selection of music that aligns with the desired emotional response enables the creation of a more impactful and unforgettable advertisement.

For instance, in the promotion of a charity dedicated to aiding children, opting for a tender and emotional melody can evoke empathy and compassion in the audience.

In summary, background music emerges as an indispensable facet of advertising, contributing to the establishment of a specific mood, heightened brand awareness, and amplified emotional connection within an advertisement. The artful choice of music enhances the effectiveness and memorability of the message conveyed, underscoring the importance of thoughtful music selection in advertising endeavours.

Types of Background Music for Advertising

In the realm of background music for advertising, a diverse array of types exists, each possessing distinct characteristics capable of eliciting specific effects for your ad. The following encompasses the most prevalent types of background music employed in advertising:

1. Instrumental Music

Instrumental music stands out as a widely favored option for background music in advertising. Devoid of vocals, instrumental compositions excel in setting specific moods or atmospheres. This genre further branches into diverse sub-genres, including classical, jazz, electronic, and more. Each sub-genre boasts a distinctive sonic character, capable of eliciting a range of emotions in the listener.

2. Jingles

Jingles, succinct and captivating tunes, find frequent application in advertising. Crafted for memorability and ease of recall, these brief musical compositions serve as effective tools for promoting specific products or brands. Jingles may manifest as instrumental or vocal renditions, commonly featured in radio and television commercials.

3. Sound Effects

Sound effects represent another dynamic facet of background audio that finds application in advertising. These auditory elements are adept at cultivating specific atmospheres or moods, elevating the visual components of an advertisement. Ranging from uncomplicated beeps to intricate orchestral scores, sound effects contribute a diverse auditory dimension.

In summary, the meticulous selection of background music is paramount for a successful advertising campaign. Whether opting for instrumental music, vocal compositions, jingles, or sound effects, each category brings forth distinct characteristics, offering a tailored approach to achieving the desired impact in your advertisement.

Indulge in our handpicked playlist of background music tailored for advertising:

Here are some standout tracks from our curated library of background music for advertising that we particularly enjoy:

Details Item Price: £25.00
upbeat funk pop

Upbeat Funk Pop

Energetic and catchy with elements of funk & pop.
Details Item Price: £25.00
Lasting Memories

Lasting Memories

Piano melody surrounded with orchestration.
Details Item Price: £25.00
Girls waving hands in the air

The Future Is Ours

An uplifting background for motivational projects.
Details Item Price: £25.00


Fast paced energetic indie rock background track.
Details Item Price: £25.00
Roman warrior

Epic Trailer

An epic, powerful, triumphant cinematic background track.
Details Item Price: £25.00
digital age

Digital Age

Futuristic vibe, perfect for digital marketing.
Details Item Price: £25.00
Girl holding teddy bear in the air


A warm, inspiring storytelling background track.
Details Item Price: £25.00
sport rock

Sport Rock

Hard-hitting, energetic rock background track.
Details Item Price: £25.00
stomps and claps

Stomps and Claps

Stomps, claps, slaps, whips, sticks and FX.
Details Item Price: £25.00
Lightbulb hanging from wire

Little Idea

Short enthusiastic background track.
Details Item Price: £25.00
think different

Think Different

A focused track ideal for business content.
Details Item Price: £25.00
furry friends

Furry Friends

A fun-loving happy background track.

Get a Flexible Music License with Scott Holmes Music

At Scott Holmes Music, we take pride in providing premium royalty-free background music tailored for advertising, commercial ads, TV/radio, marketing videos, or any content with promotional intent.

Our extensive library has seen our music licensed by a multitude of established brands worldwide, as well as embraced by YouTubers and small business owners. Whether you’re seeking a corporate background track to enhance your banking app or a cinematic score to elevate the production quality of your latest car model, we’ve got the perfect soundtrack to complement your vision.

Whatever your creative ambition, our library offers straightforward and cost-effective music licenses that are cleared for global use across multiple platforms – indefinitely. Explore our licensing plans and discover how our music can enhance your project.

Unlimited Royalty Free Music Membership

🔓 Unlock Instant access to our entire music library forever, with one single purchase.

Author picture

Written by Scott Holmes

Music Producer and owner of Scott Holmes Music

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