Whether it’s for a podcast or a video title sequence, great intro music introduces your brand before a single word is spoken. It sets expectations, establishes tone, and becomes part of how your audience recognises you over time.

The strongest intros are short and memorable, usually between six and twelve seconds. They support voice or visuals without overpowering them, and feel professional without trying to be overly dramatic.

The best intros function as audio logos – simple, recognisable themes that remain consistent across every episode or video.